Resources · open & free

Tools for founders who build in public.

Open tools, free to download and adapt. Read them once, steal what works, ship your own. Ideas work better in circulation.

Free guide · 13 chapters

The Founder's Superpower.

Personal branding for technical founders. Building credibility at scale, choosing your archetype, AI-powered content systems, and the delegation infrastructure that makes it sustainable.

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Self-assessment · 20 questions

Founder Brand Score.

Four dimensions, three minutes. Find out whether your personal brand is a strategic asset or an invisible liability. Quarterly retake recommended.

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More tools, coming.

Position brief templates, content cadence calendars, archetype decks, and the working blueprints from live engagements. When they're ready, they land here, free.

Read the essays meanwhile →

One essay, every other Tuesday.

Growth architecture, brand positioning, and the commercial mechanics behind AI and deep tech. The next one drops the moment your competitors wish they had read it first.

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